GMR Marketing

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Head of Research

Head of Research

Job ID 
# of Openings 
Job Locations 
US-WI-New Berlin
Posted Date 
Research / Analytics

More information about this job


GMR Marketing is a global experiential and sponsorship agency, connecting brands and their consumers through shared passions. The Head of Research is responsible for using various research methodologies to inspire internal partners to create and develop impactful experiential marketing solutions as well as measuring the effectiveness of our activities.
An experienced professional to fearlessly lead the Research department within GMR Marketing, providing services across our global agency footprint. Someone who can set policies and practices for gathering market research on consumers, trends, competitors, market conditions. A person who can analyze and present research to planners and/or other internal stakeholders such as: Creatives and Client Service & Consulting while interpreting data to uncover insights, patterns, white space, etc. Someone who will ensure all deliverables required from the group, internally and externally, are met in an efficient and timely manner and can identify opportunities to constantly improve the quality of thinking applied to client business. Reports into the EVP of Strategy.


•Lead the production of research outputs including full research programs, reports and surveys
•Effective application of research methodology, including analyzing quantitative and qualitative data
•Manage GMR’s Sponsorship Valuation & Evaluation process
•Manage Effectiveness Measurement projects, including ROI analysis
•Continuously assess current research resources. Identify and/or create new methods with a mindset of continuous innovation and improvement.
•Develop a deep understanding of insights, within the intersection of brands, consumers and their passion points: Sports, Lifestyle, Entertainment
•Present research findings in an interesting and compelling way to internal partners and/or clients


•Integrate Research function with other internal groups – Planning, Strategy, Creative, Client Service & Consulting Teams.
•Support the Strategy group on existing client accounts and new business pitches
•Build internal and external relationships through a highly collaborative approach while managing multiple projects
•Operate at a senior level effectively influencing internal and external stakeholders


•Oversee Research Team
•Develop team members, creating broadening opportunities, sharing measures of success and commitment to providing real time coaching and feedback.


•Bachelor’s Degree and 8-10 years of related experience in consumer research
•Consumer insights, project management, and facilitation experience is required
•A solid understanding of the experiential marketing channel to include how digital and social impacts the live consumer experience
•A general understanding in sponsorships, partnerships and conducting analysis of strengths and weaknesses of a company from a market perspective
•Previous agency experience required


Research + Communication Skills
•Advanced skill set using various analytical and creative tools for market analysis, insight generation and consumer research
•Excellent written and verbal communication skills. Strong presentation skills to varied audiences 
•Intermediate skill set with Excel and PowerPoint


Personal Skills
•Ability to align with GMR’s agency values: Ownership, Integrity, Innovative, Collaboration, Passion
•Ability to take on each day with enthusiasm and positivity
•Must be a self-starter and work well alone or in a team environment
•Demonstrates a high level of autonomy and decision making and uses judgement to balance complex and sometimes competing demands
•Has credibility and gravitas with audiences at all levels, both internally and externally, due to style and content of communication
•Proactively initiates, builds and maintains a strong network of relationships though-out the agency and external partners
•Works collaboratively corporately and departmentally to align plans across teams and create strong team spirit
•Demonstrates sounds judgement in the absence of clear guidelines as precedent, seeking advice as necessary from the EVP of Strategy


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