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Social Strategist

Social Strategist

Job ID 
2017-2217
# of Openings 
1
Job Locations 
US-WI-New Berlin
Posted Date 
8/21/2017
Category 
Digital Solutions / IT

More information about this job

Overview

This senior-level, Social Strategist is responsible for the execution of strategic social media initiatives, including developing and managing share-worthy marketing campaigns, creating and supervising high-profile social channels, identifying and working with influencers, curating user-generated content, and integrating social media into the overall business strategy.

 

The position requires a strong understanding of social media trends and their impact on business and brands. The position ensures our social media and consumer-generated content is fully integrated with other marketing and operational efforts across the brand.

 

The Social Strategist will evaluate the right social channels to educate and engage consumers about our clients’ products, events, and brands to help drive advocacy. The Strategist will also develop creative ways to leverage social media to reach and influence the various customers and partners who are vital to our success.

Responsibilities

  • You are driven. You esure the adoption of relevant social media strategies into the corporate culture and into all of the company's products and services
  • You are strategic. You act as the advocate of social media integration within the brand, influencing overall site and business strategies
  • You are innovative. You review new social media technology and make recommendations to upper management regarding potential partnerships
  • You are social-savvy. You coordinate the planning of social media campaigns ensuring customer acquisition and supporting key marketing initiatives
  • You are a partner. You source and manage relationships with strategic partners, social media agencies and social monitoring platforms to support and develop operational and commercial opportunities
  • You are a communicator. You liaise with internal resources including account, creative, and studio team members to ensure social campaigns are integrated and appealing. You aid in the management of vendor/partner relationships (media, software, social, etc.)
  • You are detailed. You extract business insights from social listening

Qualifications

  • Bachelor’s Degree in Communications, Public Relations, Marketing or related field
  • Minimum of 5-7 years agency experience working across all disciplines of social: strategy, content, and distribution in both a paid and non-digital experience
  • Experience creating content for social clients at a high-level across various platforms
  • Ability to package and write decks; present
  • Proven track record in developing strategies and executing successful, social media strategies at the company or business unit level
  • Intense interest and curiosity about new ways of communicating socially
  • Experienced marketer with proven expertise developing and implementing strategic plans
  • Strong knowledge and understanding of social media platforms and marketing tools
  • Strong familiarity with online marketing best practices
  • Previous experience working directly with brand manager/director of digital clients

 

*Work samples will be requested

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